David Martin was a normal kid that rode the bus to and from school, packed his lunch, and came home to wait on his parents to get off work. While his parents did not make very much money, they always found a way to provide for their children and make sure there was never anything to worry about.

Unexpectedly, David’s father Glenn was laid off from his job because of company cutbacks. This caused stress and uncertainty of how they family was going to handle financial issues in coming time. David’s mother Pamela did not have a college degree and was barely making enough to provide for one person, let alone a family of five. When it had been seven weeks of no luck in the job hunt, Glenn Martin went to desperate measures and called up an old friend from college that he had not spoken to in years. He knew that this guy was making a lot of money and he knew it wasn’t legal, but he didn’t care. Glenn Martin quickly realized that he was in way over his head when he was ordered to drive to El Paso to pick up over $100,000 worth of marijuana. It is true that he was going to make good money if he continued to work for these drug dealers that employed him, but he knew that it wasn’t worth the risk of getting caught and leaving his family behind for prison. Glenn tries to cut ties with these men, but after threats to kill his family and then him if he tries to back out again. The stress of this, continuing to help smuggle drugs across the Mexican border, and leading his family was too much and one night when David was ten years old his Dad committed suicide and left the family to figure everything out. It only took a couple of weeks for David’s mom to be taken away by CPS and later put in jail for the use of illegal drugs, abusing alcohol, and negligence to her children. This sent David into the foster system as an only child with no family or close ties to anyone or anything; he was a ten-year-old boy on his own about to start a new life with people he did not know. He bounced around for a year and a half until finally finding what he hoped to be home forever. A new mom and dad that had two children of their own, a big house on 2 acres of land, and a great relationship that led the family well. Four months went by and it was the most normal David’s life had been in almost three years. He loved his knew school, was getting more and more comfortable with his new family, and he knew this was finally home. In the middle of one fall night David woke up to the smell of smoke and screams throughout the house. An accident fire that started in the kitchen had spread throughout one half of the house and was moving quickly. His oldest foster brother found him and led him out the back door to safety where his mom and other foster sibling was. Frantically asking where his new Dad was no one could answer, but his mother was hysterically yelling at the house for her husband to come out. He had run back inside the front door looking for David not knowing that his son had already found him and made it outside. Minutes later and the fire department arrived, but it was too late for his foster dad and he did not make it out. David keeps asking himself how much worse his life can get; first he loses his birth parents and now he finally feels like life is going right for him and something else happens.

            David’s foster mom moved their family to a different town across the state to start over and that is exactly what they did. They all became involved in the local church, started attending Sunday school, and tried to leave the past in the past. Years pass by and life is totally different for him than it seemed to be heading when he was younger. When it came time for David to start preparing for college, he knew that he did not want to live a typical college lifestyle and he kept saying that there was no chance that he joined a fraternity. Welcome week at Texas Tech arrives and after immediately finding a church to call home David found himself attending rush week events for a Christian fraternity on campus called Beta Upsilon Chi, or BYX. Once again telling himself that he would not pledge a fraternity, two weeks later he was dressed up in formal attending his first pledge meeting. Throughout the semester BYX helped David grow in his faith tremendously and he learned so much about what it meant to be a man of God. He was able to forgive his parents for what each of them did when he was a child, and he realized that without everything that happened in his life he may not have found Jesus Christ and he’s now thankful for that every single day. Since attending college David has been on multiple mission trips, is very involved in his church, and now plans on going to seminary school to one day preach the word of God and impact thousands of lives in the process. David will tell anyone to this day that he does not blame or resent God for the things he has endured in his life, but rather tries to be thankful every single day because he knows how blessed he truly is.

Strategic Message Planner: Disney+

Advertising Goal:

Disney+ goal is to initially target audiences young and old that can experience and connect with the movies, TV shows, and extras that are included with this new subscription. Disney wanted to provide fans and followers a central place where they could watch the latest movies and TV shows. 

Client: Key Facts

Disney+ was announced months ago and had a large swell of anticipation around it, just recently debuting on Tuesday, November 12th. They It will be focused on film and television content from Walt Disney Studios and Walt Disney Television Original films and television series based on new and existing properties are also planned. There will be different levels 

Product: Key Features

Access to Disney, Pixar, Marvel, Star Wars and National Geographic movies and TV shows at the touch of a finger. One of the main features of Disney+ is having the option of upgradable plans that add on different services. The basic plan starts at $6.99 each month, or $69.99/yr and then there is another option for $12.99 each month that includes Hulu and ESPN+. Disney

Target Audience: Demographics and Psychographics

The audience that Disney+ is targeting cannot be compared to your typical advertising strategy because they attract all ages of people and focus more on targeting the people they know love Disney productions and the company as a whole. Kids of all ages are obviously going to take up a large percentage of watch time for each family’s account, but with the options of Marvel, Star Wars and National Geographic the older family members and parents can enjoy their shows too.  

Product Benefits

Some product benefits for consumers are that millennials have the opportunity to rewatch and connect with their childhood movies. I think that is why Disney+ is so appealing to the younger generations. Another product benefit of Disney+ is that the cost of it is only $6.99 a month and you have access to hundreds of Disney productions spanning back to it’s beginning. 

Direct Competitors and Brand Image

The biggest direct competitors of Disney+ include Vudu, Amazon, HBO, and the biggest of all being Netflix. Disney previously had movies and TV shows on some of the competitors service, but have since removed all of them and combined them on the new Disney+ website. The brand image of Disney will not change much if at all for now because of how established and known world wide Disney is. The old saying “If it aint broke don’t fix it” could be appropriately used to describe the game plan and strategy for Disney+.

Indirect Competitors and Brand Image

The first indirect competitors that come to mind are Red Box, big box stores like Walmart and Target, and also the streaming of movies on illegal websites. 

Product Brand Image (current image, desired image, and related challenge)

The image of this product obviously will stem from the rest of Disney itself, but it may also begin to develop its own identity and continue to branch out in the subscription based services field.

Strategic Message: The Promise

Disney+ message is that no matter your age they have something you can and will enjoy. The whole idea of this service is to have the users childhood memories, favorite movies and shows, and the possibilities to explore everything Disney has to offer.

Supporting Evidence: The Proof

Disney announced they already have over 10 million users and are still growing every single day. Starting in October of 1923, Disney has accumulated millions of fans worldwide and the love for it is passed down through the generations. 

The Texas Tech Men’s Basketball team is putting on a fundraiser dinner, Monday Nov. 4that noon, for the public to have a chance to purchase seats that include a meal and the chance to chat with the players, coaches, and other staff. This luncheon is taking place at the Overton Hotel and Convention Center and for ticket information you can go to rrc.events@ttu.eduor call (806)742-1196. Tables are being sold for fans to sit with members of the staff, and there are also reserved tables of 10 being sold for $750. Red Raider Club tickets are selling for $45 each and Individual Non-Red Raider Club tickets will be $65. Head coach Chris Beard loves the idea of letting the fans interact with the team “Our fans arethe best in the country and we like giving back to them, this is just a small way we try and do that.” The players are also looking forward to the luncheon says Junior guard Davide Moretti, “We appreciate the love and support at every game during the season home or away. Our fans are just as important to the program as any one of us.”The luncheon is the day before the home opener for the 2019-2020 season against Eastern Illinois, at 7pm at the United Supermarkets Arena.

September 6^th, 2019

4926 Harvard Dr

Lubbock, TX 79416           

(806) 787-9153                                                                                    

Russell McGuire

Broker, Exit Realty of Lubbock

Hello Mr. McGuire,

My name is Connor Akins and I am a Junior at Texas Tech studying advertising right now. I hope to get involved in Real Estate as soon as I graduate next December. I have recently obtained my Texas real estate license and plan on that being my focus full time in the future. I think that I can best fill the position posted by Exit for a local sales agent due to my previous experience with your company and the relationships I built with some of the other agents. The six months that I worked at the office in the Business Development Center I was able to learn so many things about this field of work and many aspects of real estate.

I appreciate you taking the time out of your day to read this and for giving me the opportunity to be considered for this position. I would like to meet in person if possible, to discuss the process moving forward and I will reach out again in the near future to see if have the chance to interview in person.

Thank you again for your time and consideration.

Best regards,

Connor Akins

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

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• Why are you blogging publicly, rather than keeping a personal journal?
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You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

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